As a content marketer, you are responsible for creating content that helps your brand build relationships with current and potential customers. But before you start sending out e-mails or publishing blog posts, take a look at these below tips on how to measure your content marketing strategy

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What is a Content marketing strategy?

Content marketing strategy is a marketing and advertising strategy that involves creating and distributing relevant and valuable content to attract, engage, and retain a clearly-defined audience with the objective of driving profitable customer action.

Content marketing strategy is about creating a plan for your content, so that it can be distributed to the right audience at the right time. It’s not just about producing content, but also about distributing it and measuring its success.

A successful content marketing strategy will take into account your company’s objectives, who you are trying to reach, what type of content they like to consume and how they like to consume it.

It will also take into account how you want them to feel when they interact with your brand.

A successful content marketing strategy always has the same goal: to generate leads for your business.

The importance of measuring content marketing strategy

measuring content marketing strategy

Because content marketing has been around for a while, many different companies are now competing for the same customers. When you’re in such a highly competitive space, it’s important to review your strategies regularly and see what works and what doesn’t.

In this post, I’ll be talking about some of the most important metrics to track, why those metrics are important, and how you can use them to improve your content.

Top-notch content marketers know that it’s not enough to produce great content. The key to success is also in measuring the effectiveness of your content on your audience.

The first step to measuring your content marketing is to decide on goals and objectives.

These objectives need to be SMART (specific, measurable, achievable, realistic and timely).

In this guide, you will learn how to measure and assess your content marketing strategies by the below different metrics.

Various ways of content marketing strategies

For creating a content marketing strategy, it is important to measure the success of your efforts.

You will need to know how you are going to measure these goals so that you can determine whether or not your content marketing efforts are successful.

The key measure to keep track of success with any content marketing campaign is website traffic. You can also look at lead generation and social media engagement, but traffic measurement is the most important.

If your target is the acquisition of new customers, then you could look at the number of leads generated by different social media channels.

If your objective is to create a community around your brand, then you could focus on the number of followers you have gained on a social platform or the number of comments and shares on each piece of content.

Many businesses fail because they don’t plan their marketing. They don’t know how to launch themselves into the marketplace, and they don’t know what their goals should be.

Every blogger or marketer needs to know where they want to be and how they will get there. This is the only way you can make your business successful in the long term. Your plan should have a few key points:

Who is your target customer?

How will you stand out from your competitors?

Measure the engagement of your content

It’s essential for all content marketers to be able to measure the engagement of their work. They should look at a variety of metrics and compare them across multiple platforms.

When measuring the success of your content, it’s important to look at the following:

How many people are coming to your site?

google analytics and content marketing strategy

Google Analytics is a free service from Google that allows you to track and analyze traffic on your website. It’s an invaluable tool for marketers looking to understand visitor behaviour, campaign performance, and how users interact with their site.

Without it, it can be hard to tell what’s driving traffic or which posts are resonating most with readers. Setting up Google Analytics is fairly simple.

All you need is access to either a developer account or a Google account (like Gmail). If you already have one of these accounts and know how to access an HTML file on your site, then setting up analytics should take less than 30 minutes. You’ll be tracking visitor behaviour in no time!

You should also use your Google Search Console account to know more important information’s about your content. After logging in to your account, hover to the ‘Performance > Page‘ tab, here you can find the number of clicks and impressions your content or posts are getting.

google search console and content marketing strategy

The higher the impression for a particular post means, the more people are searching for a similar type of article.

So, without wasting your time, go to those posts, add some more long-tail keywords, make the meta description bit more catchy and update the content with some more write up including frequently asked questions. These tactics work like a charm, and you will find some positive trends within a month or two.

Get Advice from Your Competitors

Competition is often a good gauge for success—particularly if you can get feedback from competitors. It’s not just social sharing, either. Find out how they’re engaging customers, what their influencers are saying and which aspects of their business they wish they could change.

You can then use that information to transform your own marketing strategy and figure out what works best for your audience. Competition is often a good gauge for success—particularly if you can get feedback from competitors.

Look at Which Channel Sends More Traffic

It seems like a no-brainer: You want as much traffic as possible, right?

Well, yes and no. When you’re trying to decide what kind of post format gets more clicks or shares, it pays to look at which channel actually sends more traffic back to your site—and therefore turns into a lead.

Search Engine Journal found that Facebook only accounted for 14% of their site’s referral traffic; Twitter was responsible for 12%, and Google+ drove 6%. Email had a whopping 50%—that’s big! Of course, don’t discount platforms that don’t directly drive conversions (like Pinterest).

Check out this post on email marketing

A Guide to Email Marketing Automation Tools

It all depends on who your audience is and what they respond best to.

How many people are sharing your content?

One of the most effective ways to know this is by creating sharable content.

Social media is a great way to get the word out about your business. You can reach a large audience, build a community, and get people talking all at the same time. But how do you know it’s working?

You don’t. Not really. At least not without tracking social media share counts.

Understanding how many people are sharing your content is the first step to understanding how successful it is.

It allows you to see what kind of content is being shared most often and by who, which will help you figure out what resonates with your target audience.

Use Those to Estimate Future Performance

Keyword popularity and social media shares are both good ways to estimate future performance.

If a keyword has lots of searches, but also a few links pointing toward results, that might mean there’s an opportunity for you in optimizing a page for that term.

More shares than average on Facebook or Twitter? That could mean it’s time to create new types of content or add visuals.

The final point here is that if you see patterns in traffic, optimize your strategy around those trends instead of guessing what works next.

Ask Others About Their Tricks & Tips on content marketing strategy

content marketing strategy tips and tricks

If you’re building a community, you’ll want everyone involved to feel they have a stake in it.

Asking what others do to engage their audiences not only helps you learn but also lets people know that you value their input.

These conversations can sometimes lead to new ideas or connections that result in more readership or greater traffic.

To get started, just ask! You’ll be surprised at how willing people are to help if they know it’s going towards helping another person succeed.

Use Semrush for content engagements

To know about how effective your content is, you have to measure it. Luckily, we can measure the effectiveness of blog posts with a variety of tools.

HubSpot’s Content Analyzer Tool (CAT) / SEMRush are great tools for measuring blog post engagement. These tools allow you to compare your blog posts to others in your category and industry to see which ones are doing well and which ones need improvement.

Use CAT or SEMrush to find out which headlines work best, which social media sites drive the most traffic, and even what time of day your audience is most engaged. This information will surely help.

The foremost point in any marketing strategy is to figure out the best way to measure the effectiveness of your content. While one person’s opinion may be that a piece of content is great, it may not be getting the kind of traffic you expected.

A good measurement system should do two things: give you clear metrics on how well your content is doing, and give you a clear action plan for improving it if necessary.

Measure the reach of your content

There is a suite of tools and metrics that can help you to understand where your content is going and what’s working.

The goal of tracking your content is to find out if people are paying attention. You want to know whether you’re making an impact on your target audience and how to use the data to improve your content.

Below are some of the top tools to check your content engagement strategies:

Facebook Insights

Facebook insights

Facebook Insights is a powerful tool that allows you to analyze your Facebook presence and monitor the effectiveness of your marketing campaigns on the social network. It is divided into four main sections:

You can check out this related post also,

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Activity: Analyze your followers, engagement, and reach on Facebook. The data can be easily segmented by age, gender and location. This way, you can target only the people who are most likely to engage with your content. In addition, you can also see how many people have liked your Facebook page, shared your posts and clicked on your ads.

Pageviews: This is the number of times a user goes through your page’s content whether he or she is logged in Facebook or not,

Reach It’s the number of people who saw any content from your Page or about your Page. This metric is estimated.

Impression: The number of times a person finds your page’s content in their feed is known as Impression.

Buffer

Use buffer as content marketing strategy

Buffer is a social media toolkit that helps you manage multiple profiles and schedule posts to Facebook, Twitter, LinkedIn, Google+ and Pinterest’

The software can be used by anyone with a Twitter or Facebook account to schedule posts, track analytics and publish content

Hootsuite

Hootsuite is a social media marketing dashboard that allows users to schedule posts, track mentions, and measure results on multiple networks. It has a 30 day free plan and you should use it as a content marketing management tool for various social media platforms.

It helps in sharing your content through various social media platforms in just one click.

Buzzsumo

use buzzsumo as acontent marketing strategy

BuzzSumo is a social media tool that helps content marketers find the most shared and searched content on any topic. This tool serves as a content research and discovery engine for the latest and new keywords.

It’s simple to use, it’s fast, and it delivers great results. The best part is that you can easily use it as an SEO tool to find out what topics are relevant and popular on the web.

BuzzSumo also has a free version for 30 days, so you can get started right away.

Measure the quality and quantity of leads generated

The advantage of measuring content marketing strategy is that you get a lot of leads over time and the lead quality is higher compared to other digital marketing channels.

But it’s hard to assess the success of an individual piece of content. You can use Google Analytics and Google search console, which are great sources for an SEO specialist to measure traffic but these metrics don’t really tell you how many leads your content generated and what quality they are.

Lead qualification is the process of qualifying leads and turning them into potential customers. The problem with most lead qualification techniques is that they are too time-consuming and expensive.

You can apply the following 2 techniques to your lead qualification process to improve your sales conversion rate:

Lead Scoring

It’s a technique used by businesses to rank leads in order of their potential to convert them into customers. The idea is to focus on the most promising leads first, so that the sales team can allocate their time and resources accordingly.

Lead scoring is done by assigning points to different factors that indicate how likely a lead is to buy from you. For example, a lead might be given points for visiting your website, signing up for a free trial, or downloading one of your ebooks.

Once you have a set of points for each lead, you can rank them according to how many points they have.

Lead Nurturing

Lead nurturing is the process of building relationships with potential and current customers through the continuous provision of valuable content and interaction. The ultimate goal of lead nurturing is to convert leads into customers, and customers into repeat buyers.

There are a few key steps involved in effective lead nurturing:

1. Collect contact information from potential and current customers.

2. Send regular emails with valuable content.

3. Respond to inquiries in a timely manner.

4. Convert leads into customers.

Customer acquisition using content marketing strategy

The key to social media marketing is reaching out to new customers and keeping them engaged. The best way to do this is by creating a strategy that directly links social media activity to your business goals.

With Facebook, you can create a custom audience from your website sign-ups and then advertise to those users on Facebook. This will help you connect with new customers and keep them engaged with your content.

A lot of people say that social media can help you acquire customers. It’s true, but you need to be smart about it. Social media is best for customer acquisition when you target the right groups.

The most important thing is to find out which groups have a high tendency to buy your product. That’s where you want to engage with them and get them talking about your brand.

Content marketing is a great place to start, because you can build a relationship with these customers before they ever reach out and try your product.

Conclusion:

Measuring your content marketing strategy is an important part of any campaign. If you want to make sure that your efforts are working well and you’re getting the results you desire, it’s a good idea to track things like time spent on page, bounce rates, traffic source, engagement of your content, shared posts etc.

If you want to create your brand’s success and make people talk about it. Then from today itself follow a checklist of your do’s to measure your content marketing strategies.

So, How do you measure your content marketing efforts? and also

What has worked best for you in the past when tracking your success?

I would love to know about that in the comment section, and I reply back to each comment and suggestion.

See you in my next post,

That’s it for today.

Cheers 🙂