Blogger outreach is the term you need to know to transform your simple everyday writing online diary into a powerful moneymaking blog. If followed correctly, blogger outreach has a great potential to uplift your blog and get the eyeballs of a larger platform.
In this post, I have shown in detail what is blogger outreach, the types of outreach, blogger outreach strategies, tools used and many more with practical examples.
Check out the post and if you are short of time then just click on your preferred link below to reach there.
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What is Blogger outreach?
Blogger outreach is the process of reaching out to bloggers and influencers in order to get them to share your content.
It is not just about getting a link back, it’s about building relationships with bloggers and influencers. It’s about understanding what they are trying to achieve, what their needs are and how you can help them.
The best way to do this is by starting a conversation on social media or by sending an email that shows some research into their blog posts.
Blogger outreach’s main goal is to persuade people with a sizable, right audience to talk about you and connect to your websites.
The focus of blogger outreach is content marketing, such as guest blogs by industry experts, or collaborations. Your company can achieve unimaginable heights with the aid of the appropriate influencer.
For reference, if your company is involved in the architectural sector, you can contact bloggers who work in adjacent fields like furniture decorating.
The advantage is that despite not being competitors, you serve the same audience. You cater to a similar audience base with various offerings. This may eventually draw in new customers.
Blogger outreach methods
Outreach is a general term for the process of developing relationships with bloggers, influencers, and other people in the blogosphere. Broadly there are two approaches of outreach that you can come across,
The snipper method approach:
The sniper approach is the best way to get your content shared on other blogs. It is a process of identifying the influencers in your niche and then reaching out to them with a personalized email.
Keep the email brief and include an introduction about you and your blog, as well as a link to the article you are pitching.
Successful blogger outreach is about building relationships with bloggers. Don’t think of it as spamming them with your content.
Instead, focus on adding value to the bloggers’ lives by providing them with the information that they need.
The shotgun method approach:
The shotgun approach is an outreach strategy in which a marketer will send the same email to many people with little to no personalization.
The shotgun approach can be effective when there are few resources available and the marketer is looking for quick results. It is not as effective when the goal is to establish a relationship or build trust.
The above two types can be broadly categorized with the below outreach ways
Blogger outreach: You can reach out to bloggers to see if they would be interested in reviewing your product or service. You may contact them by email or social media.
Influencer marketing: You can reach out to influencers and offer them free products or services in exchange for their promotion on social media and other channels.
Blogger outreach strategies
It’s always good to plan an outreach strategy for promoting your content to get better results. Here I have briefly pointed out some very useful strategies that work more often.
Find influential bloggers
BuzzSumo is one of the most popular tools for finding influencers on social media. It’s easy to use and provides great results for different marketing campaigns.
It has a 30-day free plan and you can get most of the required information in this span.
Get on to the Buzzsumo website and hover on to the Influencer tab as shown in the below snapshot.
From there, just click on any of your preferred media and you can get the list of influencers.
Once you get a list of good creators, start building relations with them.
Don’t run after the top creators in your industry, because they don’t have time to go through your emails and requests. Shoot a well-drafted personalised mail and if they reply it’s great, else don’t follow up more than once.
Find out the leading bloggers and marketers and start to build relationships.
Website authority
Once you find influential authors and blogs head over to an SEO tool such as Ubersuggest, Ahrefs, SEMrush etc. to check out the domain authority and the number of traffic and backlinks, which presents a much clearer picture of the health of a website.
A high authority website always performs, as a high DA blog generally has a bigger reader base. And if you can get connected with those top bloggers, there is a very high chance of getting good results.
The steps to connect with leading creators are more often the same, which are briefed below.
Get on to their radar
The blogging industry is a competitive one and it can be hard to break the ice. Getting on to the radar of a popular blogger can help you increase your blog traffic, attract more followers and make your content more visible.
There are many ways to get on the radar of a top blogger but the most effective way is by reaching out to them with the below strategies.
Use Buzzsumo
Buzzsumo is a great tool to find out what content is trending and getting shared in social media and in the online world. This is a premium tool, however, there is good news for people who want to use it.
The tool provides a 30-day free trial without the use of any credit card. And this is enough to get a good amount of data.
Buzzsumo helps you to know which content or posts are getting shared by your fellow bloggers and creators. So, if you can create any better content around those topics there is a high chance that it will get shared and linked by similar bloggers.
As shown above, you can hover over to Buzzsumo and sign up for the free trial. Then go to the search button, to click on the Trending button which will populate all the trending contents related to a topic.
Click on Twitter or Facebook shares on the right top drop-down list, and you can find the most shareable posts and the person who is sharing.
So, simply create a better post around those topics and mail those people about your content and politely request them to include your content in their shareable lists.
There is a good chance of getting results.
Google search results
You can also find a list of authoritative blogs just by doing a simple Google search. Go to the search bar and look for ‘your niche + blogs’, mostly the high authority blogs populate in the first and second page of Google.
You can collect the blog details along with the contacts of the bloggers. Then start engaging with them by commenting, and sharing their posts. Help them without asking anything in return.
For example, let’s search for the term ‘Seo + blogs’
So, collecting all the details, from all the above blogs won’t be hard to find.
Similarly, you can check out the top blogs in your niche and start contacting them.
Create infographics
This is also one of the best ways to contact a top-listed blogger for an outreach.
In this method,
Benefits of Blogger outreach
There are a number of benefits of Blogger outreach. Some of the most important are briefed below so that you can have a good idea of why to use blogger outreach.
Increases your internet visibility
Outreach is a powerful way to increase your internet visibility, whether you are an individual or a business. Leading blog sites can be powerful advertising tools for your business.
By reaching out to bloggers, you’ll give your business the visibility it needs to draw in more of your target market.
The best part is that it is a digital marketing tactic that can help you achieve both your long-term and short-term objectives.
Cost Efficient
Blog outreach is a cost-efficient way to get your content in front of more people and drive more traffic to your website.
Blog outreach is a cost-effective way for startups to get their name out there in the digital world. It can be done with little to no budget.
Builds Relationships with leading creators
The sales pitch is no longer sufficient to persuade customers to buy now. Nowadays, fewer consumers than in the past are eager to spend money on a business they don’t believe in. Thanks to blogger outreach, businesses can successfully connect with their ideal clients and convince them to purchase their goods and services.
Building relationships with leading creators and influencers is a common practice for most businesses. The benefits of this strategy are numerous from getting into a new audience to acquiring new leads.
Allows businesses to gain more platforms
Blogger outreach helps to find you new unexplored platforms, that provide a lot of opportunities to fetch your website in front of a new audience.
These are the audiences of the leading bloggers and content creators with that you are trying to get connected to. Creating better relationships with lead creators helps your website to enter into a fully new area or platform, which boosts your site’s overall growth.
How to do a Blogger Outreach?
Set an obvious goal
Before beginning a blogger outreach program, it is crucial to set a specific goal.
Make a plan for the outreach effort you intend to launch. You can measure the results specifically with the aid of these targets.
Define your objectives in a method that can improve lead generation if you want to increase sales.
Define your criteria
When you have established specific criteria to identify your goals, blogger outreach works best. It is advisable to create a plan that will enable you to select the blogger who is most suitable for your brand.
You can also hover over to SEMrush, to find out your competitors and who have established their name in the blogging or creator field.
Let’s look for competitors of Bloggerspassion.com in SEMrush.
Hover over to the tool, then type Bloggerspassion.com in the Project tab search bar.
Click on the domain search and the below details will pop up on your screen,
A list of the main competitors of the blog site will come up,
Click on the view details tab and you will get a list of website owners. Check out the DA and number of Do-follow backlinks of those sites in SEMrush and you can select a list of leading blog websites to start your blogger outreach campaign.
Since your objective is to incorporate guest writing, you might want to include measures to track results, such as blog traffic and user engagement. Knowing your requirements will make it easier to select the ideal blogger.
Recognise the right objectives
One of the initial steps of blogger outreach are to identify the right objectives for your campaign.
You need to be able to articulate the goals of your campaign in order to measure whether or not it was successful.
In other words, find your answers after putting the below questions,
Create a target persona
A target persona is a fictional character that represents your ideal customer. It’s usually created based on the demographics and psychographics of your target audience.
The best way to create a target persona is by interviewing people in your niche, or by using an online tool that provides insights into the demographics of your audience.
Here is an email template that you can use.
Hi ________, I’m reaching out to you because I’ve been reading your blog and think it would be a great one to feature in your site.
You write about personal finance and stories from your life, which makes for really interesting reading.
I would genuinely add value with my content.
So, if you feel the same way, just shoot me a reply.
Regards,
Tanay
SHOUTWAY.COM
Create an attractive bait
The next step in blogger outreach is crafting an attractive bait for the blogger. The best way to do this is by being as informative as possible about what you want from them and what you have for them.
The pitch email should be personalized and should include the following:
-The purpose of the email
-Your credentials
-A brief description of the blog post you are proposing
-The benefits of the article for both parties
You can also add like for example: “I would love if you could take a look at my latest post on _________ and if you like it, I would appreciate if you could share it with your readers”.
Structure your message
You should begin arranging the messaging after creating an alluring bait.
The email you ultimately send will decide whether or not the entire adventure was worthwhile.
Maintain a concise message that paints a transparent image of the service you’re attempting to provide. Blogger outreach is most effective when you offer clear, concise messaging.
Follow the above email body to include it in your outreach process.
Types of Blogger Outreach
Link Building
Traditionally, the foundation of a website’s SEO campaign has been link building. Backlink factors are at the top of the list of all Google ranking criteria because they serve as the foundation for the Pagerank algorithm.
It works as a vote for your website.
Link building is therefore a successful outreach approach that enables you to enhance your web presence.
However, not every backlink will help you achieve your objectives more quickly.
Make sure you consider the credibility and significance of the referring sites.
Sites with DA or MOZ domain authority of more than 20 would always help your site’s SEO health, a DA of 10 or less won’t help much.
Content Promotion
Use the influence of blogger outreach to promote your material as another reason to do so.
To put it another way, you might find yourself searching for the greatest bloggers or biggest influencers in your niche who can aid in spreading the word about your content through avenues pertinent to your company.
Working with bloggers to promote your material improves the likelihood that it will be seen by your target audience. This operates in a very straightforward manner.
A blogger in a certain area is typically someone who has a committed audience that follows both the content they create and any recommendations they may make on social media, podcasts, or any other channel they may use.
Collaborating with Influencers and partners
The finest blogger outreach initiatives centre on forging a mutually beneficial partnership with the influencer. Building genuine relationships and co-creating content with an influencer can both increase the visibility of your company and the influencer’s fan base.
Additionally, because the influencer benefits from the partnership, they will be more enthusiastic about promoting your business and content.
Product Promotion
You could also want to think about this kind of outreach for product or service promotion, much like reaching out to bloggers to assist you to promote your most recent piece of content.
In light of the foregoing, implementing a blogger outreach plan for the goal of promoting your goods or services may entail getting bloggers from well-known websites to write about your brands in case studies or product evaluations.
We probably need to mention that 49 per cent of Twitter users have said they typically rely on recommendations from influencers regarding their purchase decisions and preferences for brands when it comes to influencer marketing, which is closely tied to blogger outreach.
So, product promotion also works well in blogger outreach strategy.
Guest Blogging
Greggory Ciotti went on to get a staggering 36000 new blog subscribers just by using guest posting.
So, guest blogging is still one of the best ways to increase your website traffic and promote your brand. Guest posting is fundamentally a content marketing strategy to promote a blog for free by publishing posts or articles on a third-party platform.
This is a win-win situation for both parties involved in the guest blogging.
Guest blogging helps in:
- An increasing number of backlinks is necessary from an SEO point of view.
- Introduces your blog or website to a whole new audience.
- Increases your site domain authority.
- Building relationships with top bloggers in your niche.
- Increases your social media following by the increased number of shares.
- Improving your writing skills.
- Increases your brand authority.
Guest blogging is in around for a long time, and it is still one of the best ways for all the above benefits to promote a blog for free.
Tips to Create Better Blogger Outreach Strategy
In addition to the above blogger outreach strategies, here I want to tell few more tips to get better outreach results.
Always Add Value
The first thing to consider when reaching out to bloggers is the value you can offer them. It’s not always about what you’re promoting. You can offer a blogger an interview, a guest post, or an opportunity to review your product.
If you are not sure what value you can provide, think about what their audience might be looking for and see if there’s something that would work for both of you.
Opt for good blogger outreach services
Opting out a good blogger outreach service is equally important to implement an outreach strategy successfully.
It will increase your internet visibility. Using a blogger outreach service will help you promote your business on many platforms and boost the online visibility of your brand.
The additional exposure is excellent for your company’s short- and long-term digital strategy.
Use tools to Streamline the outreach process
Blogger outreach used to be done manually a few years ago, which was not only time-consuming but occasionally overwhelming.
The procedure was streamlined and made easier with the introduction of blogger outreach tools. Now you may create a list of potential bloggers and reach out to them by using automation.
Some programs can also automatically send tailored emails to the blogs on your potential list. Below are some of the leading outreach tools to use,
Buzzstream
BuzzStream is a blogger outreach tool that helps you find the right people to share your content with.
It’s a social media management software that allows you to find influencers and bloggers who have the potential to share your content.
It offers a range of features like finding influencers, managing relationships, tracking and reporting on campaigns, and even automating some of the work for you.
It allows them to search for blogs in specific niches, subscribes to blogs they want to follow, and manage all of their contacts.
It also has a social media integration feature which automatically updates the contact’s social media posts on Twitter and Facebook whenever they publish new blog posts.
Reputable companies like Netflix, Amazon, Zendesk, and others are on its roster of clients.
Snov.io
Snov.io is a Google Chrome extension that helps bloggers find potential guest contributors. It is the only tool of its kind that uses AI to automate outreach and find relevant bloggers for your blog.
It has an easy-to-use interface and it’s a cost-effective way to get more content for your blog without having to do the research yourself.
The tool can help you with:
– Finding relevant bloggers from any niche
– Automating blogger outreach
– Creating an editorial calendar
– Getting more backlinks
The tool has a database of more than 300k bloggers and influencers who are looking for partnerships with other brands.
Ninja outreach
Ninja Outreach is a tool that helps you find new prospects and build relationships with bloggers. It has a database of over 300 million contacts, which you can use to find bloggers who are interested in your niche.
It also has an email outreach feature that allows you to send personalized emails to your prospects.
Ninja Outreach’s goal is to make this process easier, faster and more efficient for marketers.
The tool allows you to find relevant bloggers by using keywords and phrases, search social media sites like Twitter, Facebook, LinkedIn or Google+.
Blogger outreach: Frequently asked questions
Q. How effective is blogger outreach for SEO?
A. Blogger outreach is a strategy that is used by many SEO professionals to generate organic traffic through backlinks.
This can be done by reaching out to leading bloggers whose content is relevant to your needs and asking them if they would like to share the value that you are putting in your articles. Or you can also ask for a guest post writing request.
Both these tactics help to increase your DA and SEO, as getting a link from a high authority site pushes your site up in the search results.
Google consider Backlinks as votes, and this is the leading SEO tactic which can help a site get up in the Google search results.
Q. How to be a blogger outreach expert?
A. Follow the below steps to create a better blogger outreach process,
Set an obvious goal > Define your criteria > Define your criteria > Recognise the right objectives > Create a target persona > Create an attractive bait > Create an attractive bait
Final Words on Blogger outreach
Content is king, but without a strategy to distribute it, no one will see it. Blogger outreach is the best way to get your content in front of an audience that you care about.
Influential bloggers and creators are some of the impactful people in the digital world. They have a huge following and their opinion is what matters to their audience.
They are usually on a constant lookout for quality content that they can share with their followers. If you want to get your message across to a target audience, you should consider a blogger outreach strategy.
So, how do you plan your blogger outreach strategy? if you are following something different, do share that in the comment section. I would love to see your suggestion.
And if you find that the above post has added some value, do not forget to share it in your feed.
That’s all for now!!
Tanay 🙂
