Sales funnel in WordPress websites are a proven way to generate leads, nurture prospects, and turn them into customers.
These are a way for companies, businesses, marketers, and creators to track their customers’ journeys and identify what is the best way to convert them. It can be as simple as a single page with a form, or it can be more complex with multiple pages and options.
The main goal of the sales funnel is to get more people in contact with your company by making it easier for them to find you. There are many ways that you can use sales funnel:
-To identify what type of content your customers need
-To help you understand how they find your website/business.
-To help you understand what they want from your website/business.
In this post, I have presented a detailed write-up on the various aspects of a sales funnel, steps included in a funnel in WordPress, the sales funnel framework, and finally a great WordPress plugin named Cartflows, which is a wonderful sales funnel plugin to grow your business.
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- What is a Sales Funnel?
- Why are sales funnels so effective?
- What are the steps within a sales funnel?
- The AIDA framework for sales funnel
- What do you need to build a sales funnel in WordPress?
- Cartflows: Sales funnel for your eCommerce
- How can Cartflow help you build a high converting sales funnel in WordPress?
- How to build a sales funnel in WordPress using Cartflow.
- Sales funnel testing
- Frequently Asked Questions (FAQs)
- Final words
What is a Sales Funnel?
The sales funnel is a marketing concept that maps the buying journey of any customer. To explain it in simple words, a sales funnel is such a method of marketing using which the customer has to make a purchase.
As we all know, many such customers visit any website for shopping but without buying anything. They exit from that website, and a sales funnel selects the customers who want to make a purchase.
A sales funnel can have many sales, which can be at its top, middle, and bottom. It entirely depends on the sales model of the company selling that product and service.
As the customer passes through each stage of the sales funnel, that customer becomes more committed to making a purchase. All types of businesses use this model to sell their products and services.
Whether that business is done online or offline, this model guides your business-to-consumer marketing efforts at each stage of the sales funnel.
Why are sales funnels so effective?
As an entrepreneur or professional, you know how the sales process can be complex. The journey that leads a consumer to a buyer and then to a satisfied customer can be long and arduous.
Consumers have changed, and with them, the way they receive information and make their buying decisions. Some sales negotiations can take months to finish, especially the more complicated ones.
What are the steps within a sales funnel?
A sales funnel is a marketing technique that helps businesses attract and convert customers. It’s a process of converting visitors into leads, leads into prospects, and prospects into paying customers.
The steps in a sales funnel are as follows:
– Lead generation: The first step in the sales funnel is lead generation. This involves finding potential customers who have shown interest in your product or service.
– Lead nurturing: Once you’ve generated a lead, it’s important to nurture them so that they become more likely to buy your product or service. This is done by providing them with valuable content about the topic they showed interest in and answering any questions they might have.
– Lead qualification: This is the step where your leads start converting.
The above steps are divided commonly into a more simple and understanding manner as follows,
Top of Funnel (Leads)
The top of the funnel is the first stage of a sales process. It’s where you attract visitors to your website and convert them into leads.
This is where you create awareness and interest in your product or service. The goal is to get people to sign up for your newsletter, download a whitepaper, or fill out a form so that they can receive more information about what you have to offer.
Middle of Funnel (Prospects)
The middle of the funnel is when the customer starts to see a product as more than just a product. They start to see it as an investment or a solution to their problems.
The goal of the middle of the funnel is to create value for customers. The content that is created in this stage should be educational, entertaining and emotional. The content should also be tailored for different channels such as social media, email, blog posts etc.
Bottom of funnel (Customers)
The bottom of the funnel is where your prospects start to become leads.
It’s where all the hard work has been done and it is time to close the sale. The goal is to get the prospect to take the desired action that will lead to a conversion.
Some common actions that can be taken at this stage are:
– Requesting more information about a product/service
– Requesting a demo of the product/service
– Requesting pricing information
– Requesting an online quote
– Requesting an in-person demonstration
– Registering for an event
The AIDA framework for sales funnel
The sales funnel consists of a few steps, from the customer’s first contact with the product to the purchase decision. Let’s get to know them!
The overall AIDA model is nicely described in the below graphic to make you understand about it more clearly.
Awareness
Attraction is the first step in the sales funnel, and this is the moment when you first capture a consumer’s attention. It could be a tweet, a Facebook post shared by a friend, a Google search, or anything else.
Your prospect learns about your business and what you have to offer.
When the chemistry is right, consumers sometimes buy immediately. It is a scenario at the right place and the right time. The consumer has already researched and knows you are offering something desirable at a reasonable price.
More often than not, the awareness stage is more of a courtship. You are trying to get more chances to return to your site and engage with your business.
Interest
Once you’ve passed the initial knowledge stage, also called attraction, consumers reach a level of interest in the sales funnel, so they’re researching, comparing purchases, and making choices and were considering.
It’s time to feed with amazing content that helps them but isn’t made to sell outright.
If you are pushing your product or service from the start, you risk losing customers. People don’t like spam and wild attempts to sell the product. The goal here is to showcase their experience, help the consumer make an informed decision, and offer to help in any way they can.
Decision
The decision phase of the sales funnel is when the customer is ready to buy. The user can consider two or three options, including yours. It’s time to make your best offer.
This may be free shipping when most competitors don’t offer it, a discount code, or a bonus product. Either way, make it so compelling that users can’t wait to take advantage of it.
Activity
At the bottom of the sales funnel, the customer takes action. Buy your product or service and be a part of your business ecosystem.
Just because a consumer reaches the bottom of the funnel doesn’t mean you’re done. Now the goal is to build customer loyalty by buying on a recurring basis!
Remember that selling a plus to a customer is more straightforward than finding a new buyer!
What do you need to build a sales funnel in WordPress?
Before creating a sales funnel, you will need to create a website; for this, you can choose WordPress, you have to buy a domain, and web hosting here and set up your website well.
Next, you have to choose a WordPress theme; choose a theme that makes landing pages load faster and easy to manage and customize.
In addition, you will need a few other essential ingredients. This includes the product or service you want your leads to buy. You must also develop strong content that leads to conversions through the funnel.
A marketing plan with a defined goal
You need to know your potential customer, their demographic, sociographic characteristics, and above all, the analysis of their needs, even those not expressed.
In this way, you will also understand which touchpoints to use and which type of language to use.
It is the most extended and crucial phase in structuring the strategy, but pay attention to the multitude of data available today; not all of them are necessary for your business.
Marketing content to support the funnel
Once you’ve identified your target audience, it’s time to offer them ad-hoc content: Customize your tone of voice and convey that you have a solution to their problem.
Depending on your audience, you can decide whether to use online and offline video ads, Facebook ad campaigns, or influencer marketing, to name a few options.
Woocommerce
It is the eCommerce plugin for WordPress and a simple, easy-to-use solution. This plugin is so popular that more than 25 percent of the Woocommerce plugin is made on it in all the eCommerce websites on the internet.
1. (Step-1)Register for a domain name: This is the first step to start to build a website. A domain name is an address or the title of the website. People will come to know about your website by seeing this name or by typing the domain name in the Google search bar.
You can register or buy a domain name from any domain registering website.
Note: It is always better to buy a domain name for the first 2 or 3 years together. Because if you buy for 1 year, the renewal charges are a bit higher each year. So, if you buy say for first 3 years, then you can get discount on the higher renewal charges for 2nd and 3rd year.
But this is up to you, you can always go for a single-year plan.
2. (Step-2)Register for web-hosting: Once you get your domain name registered, then comes web hosting. I shall make it simpler for you. Let’s take an example,
Your business name is say XX industries. Let’s say this is your domain name. Now as you manufacture various items, those things you need to keep or stock in a place or go down.
For that, you have to pay rent or you have to buy a place. Similarly, all your online contents, terms and conditions, and payment gateway need a store on the web, and web-hosting companies give a small part of their space to you in exchange for a yearly amount.
Check out My detailed post on Bluehost web hosting review
Note: Here also, if you go for 2 or 3 years combined, you get a discount on the renewal charges. But, if you are a bit tight on budget, you can always go for a single year, and every year you can renew (which may be higher)
3. (Step-3)Build website: Finally, once you have bought both domain and hosting, now you can start building a website on a platform.
You have to install a content management system or web-based platform, and on that start creating a website. The content management system which I use is WordPress. org. WordPress constitutes 35% of the World’s all websites.
And you don’t need to pay for it. In WordPress, you can quickly build your website with the help of plugins and a drag and drop facility. No coding knowledge is required.
Basically, the above three steps are used to build a website.
Create your Woocommerce website
A Woocommerce website is a WordPress website created to sell products.
There are many plugins and themes available for Woocommerce websites, but it is recommended that you use the WooCommerce plugin.
First, you need to install and activate the WooCommerce plugin. You can find it under ‘Plugins’ in your WordPress admin dashboard.
Next, you will need to create your products and categories in WooCommerce. To do this, go to ‘Products’ and then click on ‘Add New Product’. You can also edit or delete products from here.
When you are done with creating your products, head over to ‘Categories’ and add some categories for them if needed.
After completing all these steps, you should have a woo-commerce website with at least one product in it!
Cartflow: Sales funnel in WordPress
This is currently one of the most popular plugins for creating funnels, others will undoubtedly appear, but Cartflow has a free version with which you can create your first funnel and then maybe upgrade to the free version.
Huh. which provides more functionality.
Landing page
A landing page is the first time potential customers learn about your company. If they click on an ad, sign up for a webinar, or download an eBook, they’ll be taken to a landing page.
That page should clearly state who you are as a company and your unique benefits (after all, this may be the only opportunity to wow the possibilities).
And most importantly, make sure the landing page has a form for potential customers to enter their information – you want to capture their email addresses so you can continue communicating with them.
Analytics and trackings tool
Track the number of leads and conversion rates at each stage of your sales funnel, tweak your strategy, and experiment with new ways to increase conversions. It is wise to ask clients for their opinions to determine precisely what needs improvement.
Be present
After-sales, contact customers to test their satisfaction and offer them special discounts. These steps will help you build a solid sales funnel that you can modify and improve over time.
Cartflows: Sales funnel for your eCommerce
Cartflows is a sales funnel plugin for Woocommerce that lets you sell more and close more sales. The plugin includes features like product upsells, cart abandonment recovery and cross-sells. It works as a done for you sales funnels for your eCommerce store.
It provides you with all the tools required to take your eCommerce store from zero to hero. This includes features like Sales, Marketing Automation, Email Marketing, Customer Support, Social Media Management and more.
200,000+ entrepreneurs, marketers, and businesses use Cartflows sales funnel in WordPress across the world.
How can Cartflow help you build a high converting sales funnel in WordPress?
Check out the below video from Brainstorm force about how to customize your check out page for more sales,
Every business – digital or traditional, new or old – needs a way to capture the attention of potential customers and convert those potential customers into customers.
Without a conversion funnel, your business will be thrown into a constant cash flow rollercoaster. There are months when you generate too much income because you have a complete schedule and months when you desperately need new customers.
Cartflows is the Saviour for you as a top leading sales funnel prebuilt with all types of arrangements to make your work smooth and to give the much-needed boost to your business.
The great benefits of using Cartflows as a sales funnel in WordPress are:
How to build a sales funnel in WordPress using Cartflow.
With the Cartflow plugin, a done for you sales funnels for your store, it is possible to design and create your landing page, membership page for email marketing list, payment page, and even a thank you page. However, you should note that CartFlow removes the cart page to simplify the process.
If you want to increase the conversions of your online store, CartFlows is precisely what you need. The above snapshot shows the available plans which have a lot of benefits and features.
Sales funnel testing
We’ll start by discussing why sales funnel management is essential now that you know how to create a sales funnel. Even the best potential clients may exit the sales funnel if they are not carefully cultivated.
Having a clear understanding of the processes in your sales cycle and helping to carry out those steps—is the most excellent strategy to avoid that loss.
In some companies, those sales stages might look like this:
Sales funnel missing leads.
Marketing helps you to bring potential customers to the first stage of your sales funnel. Note that the phases are divided wherever possible into two or more phases.
Even though a demo is technically only one stage, in practice, it entails several steps, including contact with the consumer, a notification, demonstration, and follow-up. You will receive the assistance required to supervise any stages in your personal sales funnel.
It’s time to identify the processes in your sales funnel and where you’re missing prospective buyers. Ask yourself these questions as you sit down with your colleagues (or by yourself if you’re the Founder, CMO, and chief janitor):
Look carefully for cracks where your chosen steps are not working. Prepare to adjust your funnel after that.
Sales funnel metrics
To measure the effectiveness of their sales staff, businesses assess score leads and potential clients throughout the sales funnel.
The following are some terms of lead-to-revenue management metrics also known as Sales funnel metrics.
Average order value: The average revenue from each transaction or purchase is displayed here. This is significant because it demonstrates the value of the typical individual consumer.
Customer lifetime value establishes the worth of each selling chance in the funnel.
Conversion rate: This is the proportion of inquiries that become paying clients…
Entrances: This is the number of inquiries that the funnel receives throughout a specific time frame.
Follow-ups: The number of potential customers must be re-contacted by the business’s initial marketing efforts.
Flow rate: The average length of time spent at each funnel step represents the ideal flow rate.
Total revenue is the overall money brought in during a specific period of time from all transactions.
Win rate: It is calculated by dividing the proportion of closed agreements by the total number of negotiations in the pipeline.
Frequently Asked Questions (FAQs)
Q. What is Cartflows?
A. Cartflows is a sales funnel management software that can be used by any business. It’s designed to help you get more leads, close more deals, and increase your customer lifetime value.
It’s a tool with an intuitive drag-and-drop interface that lets you build your own custom sales funnel in minutes. You can create specific pages and messages for each step in the process, so you know exactly what your customers are seeing at every stage.
Q. IS Cartflows free?
A. Cartflows is not a free eCommerce funnel tool. However, you can enjoy a risk-free 30 days after buying any of its plans. It has a 30-day money-back guarantee.
Q. Who should use Cartflows?
A. Anyone who wants to convert random visitors to leads and finally customers should go for Cartflows. It is one of the easiest ways to convert a visitor into a customer with the use of Cartflows.
Q. How to build a sales funnel in WordPress?
A. In the above article I have provided a detailed write-up on the sales funnel and finally steps to create a sales funnel in WordPress with the use of Cartflows.
Final words
A sales funnel is a tool that can be used to increase conversion rates on a website. It does this by guiding the visitor through your site, converting them into a lead, and finally into a sale.
The key to creating a successful sales funnel in WordPress is to make sure that you have enough compelling offers and that you are guiding your visitors through each step in the right way.
So, how do you create your own sales funnel in WordPress? Do tell me in the comments.
That’s all for now,
Tanay 🙂
